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Artwork Specifications

File Types

The easiest way for you to supply your artwork to us is in PDF format. We also accept EPS, TIF and JPG.
File types such as Microsoft Office Documents (DOC) are not accepted, however you may be able to export your file to a PDF format using PDF creation software.

File Naming

With lots of files from hundreds of customers it is really important that you name your files clearly to avoid any problems. In order to make it as clear as possible please name your files in a logical way such as the following. For a business card for a business called Bob's Signwriting you should call your files "BobsSignwriting_BC(Front)" and "BobsSignwriting_BC(Back)".

Colour Models

If you're printing is full colour the colour mode must be set as CMYK.
If you're printing is 1, 2 or 3 colour the colours must be set to Pantone spot colours.
If you're printing is black or grey the colour mode must be set as Greyscale.

If artwork is provided in other modes (eg. RGB, duotone or indexed) we will attempt to print the file, however the colours may appear different than expected.

Bleed

All files require a minimum of 2 millimeters bleed. Bleed is extra space around your artwork's final size that will be trimmed off after being printed. It is important to have bleed to ensure no white gaps around the edges of your print product.

Resolution

All files must be provided at 300 dpi.

Blacks

Adobe Photoshop's default black is a mixture of Cyan, Magenta, Yellow and Black. This black is fine for screen viewing, but can cause problems when offset printing.

To avoid problems use pure black (only Black, with no Cyan, Magenta or Yellow) for your text and line art.

For large blocks of black it is recommended that you use 100% Black plus 45% Cyan. This will result in a deeper, richer black.

Confused?

Artwork specifications can be confusing for people not in the industry.

If you're not sure if your artwork is "print ready" or if you need Aim Promotions to create a design for you contact us using the web helpdesk or call us on the numbers below.

Aim Promotions